Choosing a Business to Rebrand

Here is a list and brief description of companies I am considering:

COOL BEANS COFFEE started in 1992 as a business plan project for owner "Cappiccino" Kev's Stratigic Management course in college. After an intense search for the best coffee in Atlanta, Kev ended up buying Cormier Coffee, the only coffee shop he felt worthy. Renamed Cool Beans, the contemorarily decorated shop boasts its own in-house coffee roaster named Big Red.

VINEYARD WINE MARKET began when owners Anthony and Joseph Alvarez wanted a wine store with a great selection, better pricing, and, most importantly, a friendly, knowledgeable staff. The atmoshpere is relaxed and comfortable for anyone experienced or inexperienced with wine. As the owners say, "anyone is welcome except stuffy wine snobs." The store is now complete with the addition of the V2 Wine Room, a tasting room, wine bar, private event room, and all around great place to wind down.

MARIETTA PIZZA COMPANY serves pizza, salads, subs, calzones, wings and beer in a fun, laid back atmpsphere decorated with works by local artists. Apparently, the word has spread about how great the food is. On any given day, the place is packed for lunch and dinner.

KEN STANTON MUSIC opened in 1949 as the place for students to get band and orchestra instrument rentals. Now with six locations, Ken Stanton stores have a large selection of guitars, amps, keyboards, drums and recording equipment. They also offer a wide variety of sheet music and private music lessons.

GOLDBERG'S BAGEL CO. & DELI was bought in 1993 (it was opened as Goldberg's Deli in 1972) by Wayne Saxe because they served the best bagels in Atlanta. Seeing the need for more great Jewish resaurants in Atlanta, he has since opened 3 additional locations. Today, they bake over 500 dozen bagels on weekdays and over 1000 dozen bagels on weekends! Many of Wayne's bagel recipies are inspired by his grandmother's baking.

ROOSTER'S BARBER SHOP is built on the idea that today's man deserves more. A man's grooming options untill now have been limited to "hair cut mills" and fancy, ultra-feminine women's salons. Roosters provides clients expanded services in a classically masculine atmosphere. Amenities include oversized leather chairs, plasma screen TVs, massage recliners, and cold drinks.

LEDFORD AUTOMOTIVE is a full service car care shop owned and operated by Milton Ledford. Ledford offers reliable, trustworthy automotive repair that goes above and beyond what one would expect from a dealership or chain store. He is the kind of mechanic that your dad would recommend.

INFOTANK is an Atlanta based consulting firm known for its ability to deliver knowledgeable solutions. They serve companies who need the skills and competency of high-level technology professionals but don't need a full time IT staff. Clients include Atlanta Youth Academy, Holy Spirit Catholic Church, Whitefield Academy, and Peachtree Presbyterian Church.