Sunday, March 21, 2010

Tuesday, March 16, 2010

Reworking the Copy

I became so focused on getting the logistics of the piece itself to function with a sufficient degree of efficacy (folds, cuts, glue, perforations, etc.), that I had not allocated as much time to the informational layout on the inside. After giving it some thoughtful consideration and receiving insightful advice, here is what I have thus far:

Here is a photo of an actual wooden wine crate. This is what I am trying to emulate.

Wednesday, March 10, 2010

VWM Mailer Update

The mailer would be perforated along the inside of the "side boards" and would tear open revealing the bottles inside.

Front and back of mailer.

Inside panels.

A single bottle option.

Tuesday, March 9, 2010

Wine Club Mailer Sketches

I'm excited about the "wine crate" ideas. I am, however, having a difficult time making it work with the paper folds, cut-outs and such. I want it to feel and look like a special invitation.