Saturday, October 22, 2011

MODA World Aids Day Poster

This poster serves to be informative about the event on December 1st, but it also uses a visually interesting way to bring together the two exhibits concerning AIDS currently at MODA. A push pin represents the AIDS Poster show (Inform), and the sewing needle represents the AIDS quilt on display (Commemorate). The color red is used throughout as the representational color for AIDS awareness.

Kroger Brand Logos (Private Selection, Naturally Preferred, Home Sense)

The Idea was to incorporate a mark with each brand that was separate and distinct, yet unified under the Kroger umbrella. Each mark is intended as an identifier of the character of each line of products. Private Selection = higher quality, exclusive; Naturally Preferred = all natural, organic; Home Sense = cleaning, kitchen utensils, home care. Color also plays an important role as a quick visual organization of each brand.

Flowers were used in this mark to signify a clean and orderly home,
ready for guests.

The leaf was the obvious choice to signify fresh, organic, natural.

A chefs hat says, "the finest, freshest, chef-quality ingredients"