Sunday, December 6, 2009

Saturday, December 5, 2009

Final Package Layout

Here is the final layout for Taster's Choice Instant Coffee packets. On the right is the outer box sleeve, top left is the carton insert, and bottom left is the individual packet.

Thursday, December 3, 2009

Taster's Choice Package Progress

This is the front of the outer sleeve (along with the bottom panel and tab). The single, red travel mug represents the "Taster's Choice" in a world full of subpar and/or overpriced coffees. The color red in general is used to signify that this is Original Flavor. This color association and coordination would continue across different flavors: Green for Decaf, Blue for French Vanilla, Tan for Hazelnut, etc.