Tuesday, December 6, 2011

Stop Bullying PSA

When Will It End? - Stop Bullying PSA from ziegelhouse on Vimeo.

Filmed in Marietta, GA, December 1-2, 2011. School scenes filmed at Wheeler High School. Thanks to Lynn Berry. Camera assistance by Eric Krezel.

Edited in Final Cut Pro. Effects and type animations in After Effects.

Music: On Your Side by Pete Yorn

Thanks to Andy Berry and Kellee Hart.

Monday, December 5, 2011

Stop Bullying Poster

The theme of my campaign is places, almost like memories, where young people are bullied. In this poster, it is a place that may conjure up feelings of inadequacy and being ridiculed. The hope is that victims of bullying will relate to these feelings, understand that they are not alone, and ultimately seek help. Others may view it sympathetically and respond by taking action.

Poor Man's Film Dolly

Here's a pic I snapped of my makeshift "film dolly." It consists of a camera tripod mounted onto a jogger stroller. The great thing about the jogger stroller is the large, inflatable tires that allowed it to roll quite smoothly.

As you can see in the video above, I wanted shots of slow movement in each scene. It was important that the camera was moving, as opposed to a stationary camera zooming in or out, so that it would create a sense of dimensionality and depth. It worked splendidly.

Watch out Ron Howard!

Sunday, November 27, 2011

5 Projects

1. Killer Bee Cabernet Sauvignon - Package Design. The challenge with this piece was to create an elegant design that was consistent from wine label to outer gift box. I wanted to play on the theme of "Killer" and "Bee" without being ostentatious. Craftsmanship was an extremely important aspect of this project. I wanted it to look convincing and feel special.

2. WhipStitch Promotional Brochure. This project pertained to a subject, sewing, that challenged me to create a layout that was feminine, modern and beautiful. The goal was to show sewing as a lifestyle, not just a hobby. I wanted people to feel that WhipStitch was far more than a sewing/fabric supply shop, but a place that supported sewing as that lifestyle.

3. WafflePress - Illustrative Type. This was an incredibly fun project to work on. The biggest challenge with this project was to develop a concept that was fresh and original, in other words, that had not been done before. The type had to be clear and legible. The waffles possessed a grid which allowed the letter forms to look consistent and proportionate.

4. Kroger Package Design. By far the greatest challenge with this project was to design 3 seperate, individual, unique packages that somehow felt unified under the Kroger brand umbrella. I wanted each to have distinguishable features so that it felt like 3 separate brands, and yet they would be easily recognizable as a part of the new Kroger Identity.

5. Vineyard Wine Market - Identity. VWM was in need of a new, more refined, sophisticated look, one that was representative of their market position, that is a small boutique wine/gift shop that offered the time-honored tradition of fine wines, yet in an approachable, unpretentious manner. The challenge was to create an identity that captured the feeling that it is worth driving past the grocery store to purchase wines.

Sunday, November 13, 2011

Kroger - Naturally Preferred - Package Design

It made a lot of sense to allow the natural, unbleached cardboard material to be a prominent feature of the design in keeping with the organic, untampered-with sentiment of the pasta. I used the shape of the penne to create a playful pattern. This design element would work across multiple pasta types such as long, thin lines for spaghetti, or curved "c" shapes for elbow macaroni. The goal was a clean simple design with an elegant, earthy, sophisticated feel. I want consumers to feel that even an inexpensive store brand could satisfy the "wants" of their lifestyle.

Tuesday, November 8, 2011

Museum of Design Atlanta - Donate!

What's Great About You... Card

Users are encouraged to write something nice and encouraging on the card and give it to a spouse (flowers), a coworker (computer keyboard), or a friend (car window). Examples are shown below ranging from silly or trivial to genuine and uplifting.

MODA World AIDS Day Campaign

Again, building off of the push pin and the sewing needle, I want to highlight the concepts of Informing and Commemorating, which also draws interest to the exhibits currently at MODA.

The 3 pieces in the center are a mailer/postcard with all of the information about the exhibits and the itinerary for the event on December 1st. This is also designed to be a brochure to hand out during the event.

The candle lights are and outward and visible commemoration, as well as a way for the gallery to draw attention to the event.


Event Poster

Front of Mailer/Brochure


Back of Mailer/Brochure

What the gallery will look like at night with the candles.
Visitors will be encouraged to light a candle and/or write names on the bag.

Saturday, October 22, 2011

MODA World Aids Day Poster

This poster serves to be informative about the event on December 1st, but it also uses a visually interesting way to bring together the two exhibits concerning AIDS currently at MODA. A push pin represents the AIDS Poster show (Inform), and the sewing needle represents the AIDS quilt on display (Commemorate). The color red is used throughout as the representational color for AIDS awareness.

Kroger Brand Logos (Private Selection, Naturally Preferred, Home Sense)

The Idea was to incorporate a mark with each brand that was separate and distinct, yet unified under the Kroger umbrella. Each mark is intended as an identifier of the character of each line of products. Private Selection = higher quality, exclusive; Naturally Preferred = all natural, organic; Home Sense = cleaning, kitchen utensils, home care. Color also plays an important role as a quick visual organization of each brand.

Flowers were used in this mark to signify a clean and orderly home,
ready for guests.

The leaf was the obvious choice to signify fresh, organic, natural.

A chefs hat says, "the finest, freshest, chef-quality ingredients"

Monday, September 26, 2011

Kroger Logo Final

World AIDS Day Logo

Here is an attempt at a logo for World AIDS Day. I somewhat tried to avoid the red ribbon. Here is just enough to imply the ribbon without showing the whole thing. The hands inside the type suggest joining together, as well as overcoming the fear of touching someone with AIDS. There was time when there was misguided concern one might get AIDS from shaking hands.

Monday, September 12, 2011

Kroger Logos (In Progress)

With the redesign of the Kroger logo, I wanted to update the look, make it feel fresh, a little more modern, less dated. The trick is that I want it to retain some semblance of the current logo... just enough to make you not question it.

It's interesting that a few examples below garnered from people the response, "that looks too much like the current Kroger logo." Then when I showed a side-by-side comparison with the current logo, "oh... now it looks way different." Perhaps that's what I'm going for?

Monday, September 5, 2011

10th Anniversary 9/11 Commemorative Poster

Please click the image to see full size.

Thursday, September 1, 2011

9/11 Tribute Design

remember by cire
9/11 Poster by CoSZ
by: Bujar Kabashi

Monday, August 29, 2011

Public Service Announcement Posters

The above poster is intended for display inside airports, train stations, bus stations and other travel locations. The tag-line addresses the problem of bed bugs becoming more frequent and prone to spreading. The message is clear: don't let bed bugs travel home with you. The poster gives tips on how to avoid bed bugs when traveling. It could expand into an entire ad campaign where a giant bed bug is riding on a car, bus, train, etc.

This poster is intended for parents of young children. With childhood obesity on the rise, it's call to action is for parents to realize that it is their responsibility for their child's health and to take an active role in their well-being. Other ideas could expand to include the choice between junk food or a healthy snack (a donut or broccoli), video games or outside play, etc. Perhaps, it could show a progression of poor choices, later as a teenager and then an adult.