Wednesday, March 23, 2011

Whipstitch Promotional Brochure

Whipstitch is a downtown, modern sewing and fabrics store. My goal with this booklet was to show sewing as a lifestyle. Use of clean layout with minimal type, lots of whitespace, and bold, vibrant colors adds to the organized, idealistic aesthetic. Included on the fourth spread is a list of all the sewing classes Whipstitch offers.


  1. Jonathan--

    This is completely lovely, and how flattering that you chose Whipstitch as the subject of your work! It's always exciting to see my words and the Whipstitch brand in a new context, and I'm very impressed with how cleanly you've translated our aesthetic into this format. Next time I'm in need of design work, I'll know just where to go!

    Thanks so much, and best wishes!
    Deborah Moebes

  2. Deborah-
    Thank you for your kind words. I really enjoyed working on this project, and I am glad I chose Whipstitch. I heard over and over again how much people love your store!