Monday, September 28, 2009

8x10 Kashi Advertisment

Kashi's current ad campaign is a whimsical look into their use of all natural ingredients (see ad in post below), but it pretty much stops there. The company itself and their products have consistently appealed to those who live a healthy, active lifestyle and believe in the benefits of "all-natural."

My goal with this ad (above) is to take it a step further and capture that feeling that those of us who may be a bit skeptical still get deep down when we envision ourselves living a healthy lifestyle. You know, that feeling you get when you reach for all natural or organic foods (knowing it costs more): "I want to live a better life. I want to take better care of myself, and buying this product is a step in that direction." That sentiment appeals to just about all of us. Whether or not we actually live that lifestyle is somewhat irrelevant.

I want the ad to say "Kashi supports (in this case literally with the company logo) that lifestyle."

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