My goal with this ad (above) is to take it a step further and capture that feeling that those of us who may be a bit skeptical still get deep down when we envision ourselves living a healthy lifestyle. You know, that feeling you get when you reach for all natural or organic foods (knowing it costs more): "I want to live a better life. I want to take better care of myself, and buying this product is a step in that direction." That sentiment appeals to just about all of us. Whether or not we actually live that lifestyle is somewhat irrelevant.
I want the ad to say "Kashi supports (in this case literally with the company logo) that lifestyle."