Friday, October 2, 2009

5x5 Kashi Ad

5x5" format. The overall layout is essentially the same as the 8x10 in order to give the separate ads a unified look. The image of the hiker is not what I initially had in mind, however, it gave me a great opportunity for the "weigh you down" line. The tree and the background colors are intended to echo the "natural" feeling.

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