5 Projects

1. Killer Bee Cabernet Sauvignon - Package Design. The challenge with this piece was to create an elegant design that was consistent from wine label to outer gift box. I wanted to play on the theme of "Killer" and "Bee" without being ostentatious. Craftsmanship was an extremely important aspect of this project. I wanted it to look convincing and feel special.

2. WhipStitch Promotional Brochure. This project pertained to a subject, sewing, that challenged me to create a layout that was feminine, modern and beautiful. The goal was to show sewing as a lifestyle, not just a hobby. I wanted people to feel that WhipStitch was far more than a sewing/fabric supply shop, but a place that supported sewing as that lifestyle.

3. WafflePress - Illustrative Type. This was an incredibly fun project to work on. The biggest challenge with this project was to develop a concept that was fresh and original, in other words, that had not been done before. The type had to be clear and legible. The waffles possessed a grid which allowed the letter forms to look consistent and proportionate.

4. Kroger Package Design. By far the greatest challenge with this project was to design 3 seperate, individual, unique packages that somehow felt unified under the Kroger brand umbrella. I wanted each to have distinguishable features so that it felt like 3 separate brands, and yet they would be easily recognizable as a part of the new Kroger Identity.

5. Vineyard Wine Market - Identity. VWM was in need of a new, more refined, sophisticated look, one that was representative of their market position, that is a small boutique wine/gift shop that offered the time-honored tradition of fine wines, yet in an approachable, unpretentious manner. The challenge was to create an identity that captured the feeling that it is worth driving past the grocery store to purchase wines.