Monday, February 1, 2010

Vineyard Logo Refinement

First is another option working with the wine bottle approach. This time the bottle is a more realistic representation (with 3 colors). I cropped the bottom half of the bottle in order to better integrate it with the strong horizontal type.

Second, working with the placement of the type, this time set against white and placed in the middle of the bottles. The negative space begins to give the impression of wine bottle labels.

In the last example, I further refined the "label" idea by giving the negative space a sense of depth in the front-most bottle. I think this makes the negative space feel less like an white banner laid across a flat plane, and more believable as elements of three dimensional objects.

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