Tuesday, November 24, 2009

Package Design - Humble Beginnings

I want to give the Taster's Choice package a fresh, updated look. My hope is to give it an air of sophistication. While instant coffee is certainly about on-the-go convenience, it shouldn't feel as if you are sacrificing on quality and flavor. The package should reflect that sentiment.

I have to admit, I am having a hard time getting away from that "red Folgers look." I need to separate myself from the preconceived idea of what a grocery store coffee brand is suppose to look like and start thinking more in terms of a quaint, little coffee shop that people stop at to meet up with a friend.

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