Friday, November 20, 2009

Box Layout for Taster's Choice Instant Coffee Packets

This layout involves two parts, an outer sleeve and an insert designed to hold the coffee packets. The idea is to emphasize the portability of the product: "Tuck this in your bag, and you're good to go."

The overall concept will be a marriage of two seemingly contradictory ideas:
The package itself will suggest quick, convenient, and portable.
The design on the package will suggest "stop, enjoy life, celebrate your day, etc."

A one part layout, again emphasizing convenience.

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