Friday, April 2, 2010

Ad Sketches

Here are a few sketches for the Vineyard Wine Market ad campaign.

The idea of the first three is to show the uniqueness of the wine experience and to poke a little fun at some unusual wine descriptors. People familiar with wine will find the concept humorous, while those less familiar with wine will find the seemingly unrelated imagery intriguing. I love this idea because it is so versatile. The are as many possibilities as there are suprising wine descriptions.

The concept of this last one is to show that wine gives reason to celebrate every day, not just special occasions. My only issue with this idea is how to make it work across multiple ads.

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