Here are a few sketches for the Vineyard Wine Market ad campaign.
The idea of the first three is to show the uniqueness of the wine experience and to poke a little fun at some unusual wine descriptors. People familiar with wine will find the concept humorous, while those less familiar with wine will find the seemingly unrelated imagery intriguing. I love this idea because it is so versatile. The are as many possibilities as there are suprising wine descriptions.