Thursday, December 3, 2009

Taster's Choice Package Progress

This is the front of the outer sleeve (along with the bottom panel and tab). The single, red travel mug represents the "Taster's Choice" in a world full of subpar and/or overpriced coffees. The color red in general is used to signify that this is Original Flavor. This color association and coordination would continue across different flavors: Green for Decaf, Blue for French Vanilla, Tan for Hazelnut, etc.

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