This is the front of the outer sleeve (along with the bottom panel and tab). The single, red travel mug represents the "Taster's Choice" in a world full of subpar and/or overpriced coffees. The color red in general is used to signify that this is Original Flavor. This color association and coordination would continue across different flavors: Green for Decaf, Blue for French Vanilla, Tan for Hazelnut, etc.
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