Museum of Design Atlanta - Donate!

What's Great About You... Card

Users are encouraged to write something nice and encouraging on the card and give it to a spouse (flowers), a coworker (computer keyboard), or a friend (car window). Examples are shown below ranging from silly or trivial to genuine and uplifting.

MODA World AIDS Day Campaign

Again, building off of the push pin and the sewing needle, I want to highlight the concepts of Informing and Commemorating, which also draws interest to the exhibits currently at MODA.

The 3 pieces in the center are a mailer/postcard with all of the information about the exhibits and the itinerary for the event on December 1st. This is also designed to be a brochure to hand out during the event.

The candle lights are and outward and visible commemoration, as well as a way for the gallery to draw attention to the event.

Logo

Event Poster

Front of Mailer/Brochure

Inside

Back of Mailer/Brochure

What the gallery will look like at night with the candles.
Visitors will be encouraged to light a candle and/or write names on the bag.

MODA World Aids Day Poster

This poster serves to be informative about the event on December 1st, but it also uses a visually interesting way to bring together the two exhibits concerning AIDS currently at MODA. A push pin represents the AIDS Poster show (Inform), and the sewing needle represents the AIDS quilt on display (Commemorate). The color red is used throughout as the representational color for AIDS awareness.

Kroger Brand Logos (Private Selection, Naturally Preferred, Home Sense)

The Idea was to incorporate a mark with each brand that was separate and distinct, yet unified under the Kroger umbrella. Each mark is intended as an identifier of the character of each line of products. Private Selection = higher quality, exclusive; Naturally Preferred = all natural, organic; Home Sense = cleaning, kitchen utensils, home care. Color also plays an important role as a quick visual organization of each brand.

Flowers were used in this mark to signify a clean and orderly home,
ready for guests.

The leaf was the obvious choice to signify fresh, organic, natural.

A chefs hat says, "the finest, freshest, chef-quality ingredients"

MODA World Aids Day Logos Round 2

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