Monday, September 26, 2011
World AIDS Day Logo
Here is an attempt at a logo for World AIDS Day. I somewhat tried to avoid the red ribbon. Here is just enough to imply the ribbon without showing the whole thing. The hands inside the type suggest joining together, as well as overcoming the fear of touching someone with AIDS. There was time when there was misguided concern one might get AIDS from shaking hands.
Wednesday, September 21, 2011
Monday, September 12, 2011
Kroger Logos (In Progress)
With the redesign of the Kroger logo, I wanted to update the look, make it feel fresh, a little more modern, less dated. The trick is that I want it to retain some semblance of the current logo... just enough to make you not question it.
It's interesting that a few examples below garnered from people the response, "that looks too much like the current Kroger logo." Then when I showed a side-by-side comparison with the current logo, "oh... now it looks way different." Perhaps that's what I'm going for?
Monday, September 5, 2011
Thursday, September 1, 2011
Monday, August 29, 2011
Public Service Announcement Posters
The above poster is intended for display inside airports, train stations, bus stations and other travel locations. The tag-line addresses the problem of bed bugs becoming more frequent and prone to spreading. The message is clear: don't let bed bugs travel home with you. The poster gives tips on how to avoid bed bugs when traveling. It could expand into an entire ad campaign where a giant bed bug is riding on a car, bus, train, etc.
This poster is intended for parents of young children. With childhood obesity on the rise, it's call to action is for parents to realize that it is their responsibility for their child's health and to take an active role in their well-being. Other ideas could expand to include the choice between junk food or a healthy snack (a donut or broccoli), video games or outside play, etc. Perhaps, it could show a progression of poor choices, later as a teenager and then an adult.
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