Mattson Creative - Beautiful Design

Check out this guy's really great design. Check out the blog too. He talks about brand identity and even lets you in on some of his creative processes. Go to mattsoncreative.com

Proposed Color Scheme

Vineyard Logo Refinement

First is another option working with the wine bottle approach. This time the bottle is a more realistic representation (with 3 colors). I cropped the bottom half of the bottle in order to better integrate it with the strong horizontal type.

Second, working with the placement of the type, this time set against white and placed in the middle of the bottles. The negative space begins to give the impression of wine bottle labels.

In the last example, I further refined the "label" idea by giving the negative space a sense of depth in the front-most bottle. I think this makes the negative space feel less like an white banner laid across a flat plane, and more believable as elements of three dimensional objects.

Vineyard Logo Update

After an in-class critique on wednesday, I agreed that it would be a good idea to step back from this corkscrew idea for a respite. It's fresh, unique, and well...pretty cool. However, I am having a dastardly time incorporating the type with the corkscrew illustration. It feels like two type faces competing against each other. One idea was to give the impression of a handle attached to the corkscrew (see the next 3 below) hoping this might give it a sense of unity and spacial organization.

After working with the corkscrew idea ad nauseum, I decided to clear my head and try another direction all together (images 4&5).

I am pleased with where they are heading. They feel elegant, classy, sophisticated, modern, upscale, refined, and uncomplicated. Bottles are carefully set out in a subtle V pattern. The bottle necks give a subconscious impression of a city skyline. The rich plum color speaks of a fine red wine. Atmospheric perspective provides a sense of depth, thus, further alluding to the V shape. The strong, almost figurative, verticality of the bottles is balanced by the horizontal type. Generous tracking lends an open, spacious, airy quality like a vineyard.

VWM Vector Graphics

Logo Typeface Study

Pencil Sketches