Vineyard Wine Market Stationary Set

Envelope, Business Card, & Letterhead

Additional Pieces

First is a paper wine glass indicator, placed around the stem of the wine glass resting on the base. It has room for someone to write their name. The second is a wine bottle hanger. It is placed over the neck of the bottle. The last image is a more complex business card that has a "wine descriptor" card insert (red and white, front and back). The solid blocks of color would show through a die cut window in the wine glass illustration.

VWM Stationary; 3 Directions

Here are three different directions to explore for stationary sets. Please click the image to see the larger version.

First is an attempt to utilize the corkscrew concept. The second example is more photographically based. The last one is more focused on the use of the colors within the logo itself.

Stationary Sketches

Click the image to see full size.

Finalized Logo Perhaps?

Below is the latest version of the VWM logo. I have increased the three dimensionally of the bottles by giving them a stronger perspective, representing how wine bottles would actually appear as you viewed them placed on a table. It better captures the "landscape" between wine-drinkers. This further enhances the V shape placement as well. The bottles in the back are now a different color to allude to white wine. I have opted to remove "& gifts" from this logo so that "wine market" is larger and thus, will be more readable when the logo is shown in smaller sizes.

Mattson Creative - Beautiful Design

Check out this guy's really great design. Check out the blog too. He talks about brand identity and even lets you in on some of his creative processes. Go to mattsoncreative.com

Proposed Color Scheme

Vineyard Logo Refinement

First is another option working with the wine bottle approach. This time the bottle is a more realistic representation (with 3 colors). I cropped the bottom half of the bottle in order to better integrate it with the strong horizontal type.

Second, working with the placement of the type, this time set against white and placed in the middle of the bottles. The negative space begins to give the impression of wine bottle labels.

In the last example, I further refined the "label" idea by giving the negative space a sense of depth in the front-most bottle. I think this makes the negative space feel less like an white banner laid across a flat plane, and more believable as elements of three dimensional objects.