8x10 Kashi Advertisment

Kashi's current ad campaign is a whimsical look into their use of all natural ingredients (see ad in post below), but it pretty much stops there. The company itself and their products have consistently appealed to those who live a healthy, active lifestyle and believe in the benefits of "all-natural."

My goal with this ad (above) is to take it a step further and capture that feeling that those of us who may be a bit skeptical still get deep down when we envision ourselves living a healthy lifestyle. You know, that feeling you get when you reach for all natural or organic foods (knowing it costs more): "I want to live a better life. I want to take better care of myself, and buying this product is a step in that direction." That sentiment appeals to just about all of us. Whether or not we actually live that lifestyle is somewhat irrelevant.

I want the ad to say "Kashi supports (in this case literally with the company logo) that lifestyle."

Smithsonian Museum Day this Saturday

Enjoy free general admission for you and a guest to hundreds of museums and cultural venues nationwide.
This Saturday, September 26, 2009

The HIGH is included in the list of Georgia museums!

Go here to download the admission card:

http://microsite.smithsonianmag.com/museumday/

More Nice Ads

Copy for above says: "Our crackers don't taste like a mouthful of cardboard. Hmmm... wonder why?"

Notice the stark contrast of the colorful vegetables and grains against the solid white background. It drives home the point with the vegetables looking alive and natural in a world of insipid and over-processed crackers. Even the style of the text says, "there is something natural about this."

The model is Heidi Klum. The claim this ad makes is: Our designer phones are not just a fashion statement, but a part of who you are. And you want to be like Heidi Klum, right?

Another famous actor, Marcia Cross. What is clever about this add is not that "mom only wants the best for her kids" (not her kids by the way), but that they are all dressed in colors, including hair color, that make you think of apples.

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I tend to be taken in by advertisements that are simple with a clever way to get you to think about the product. The viewer has to make the connection between the image and how it relates to the product. The reason simplicity stands out is due to our ubiquitous inundation of visual stimuli and marketing clutter to the point where we find respite in these types of ads.

Ditto on this one. A bit more humor though. It seems to me that using humor in advertising has become very commonplace. I know it's nothing new, but its everywhere, with any product imaginable, including glass cleaner.

This guy could be eating a delicious sandwich in stead of standing there reading, and so could you! This one is pretty cool. The idea is to capture attention, make you think about the product, and ultimately buy it. I think this one does that... well, two out of the three anyway.

Color Examples of the Other Logo

More Flourishes of Color

Adding Elements of Color

I removed the outline stroke and filled in the spaces.

Logo Development

I removed the "connector" bar between the characters while moving them closer together, rounded out the general form, and replaced the "comet" shaped dot with a simple circle. The top of the j has been altered to follow the curve of the circle.

Font Squirrel

Font Squirrel is a free font website that a professional graphic designer friend of mine recommended. The fonts are all free for commercial use. Most of them are decent looking fonts too, instead of pages and pages of mediocre fonts, with maybe one or two good ones.

From their website description:

Free fonts have met their match. We know how hard it is to find quality freeware that is licensed for commercial work. We've done the hard work, hand-selecting these typefaces and presenting them in an easy-to-use format.

www.fontsquirrel.com